Money at stake this period
Mentora
Spend
Add a daily breakdown to your export to see trends over time.
Account health
Mentor's takeYour 3 moves this week
Biggest money first. Tick each one off when it's done.Also found
Ads
Every ad gets a verdict: scale it, keep it, refresh it or kill it.
Where the money went
Spend per ad, biggest firstCreative leaderboard
Thumb-stop is 3-second views ÷ impressions. Hold is ThruPlays ÷ 3-second views. Tap a column to sort.
Fatigue tracker
Budget vs sales by campaign
Share of spendShare of purchases
Ad sets
| Ad set | Spent | Purchases | CPA | ROAS | CTR | Ads |
|---|
Rate a creative
See how an ad will do before you spend on it. Drop in an image or video.
Your creative
Add ad copy and product optional
For videos, Mentora reads the first 3 seconds, where the hook lives.
Recent ratings
Tools
Plan your budget and check your numbers before you spend.
Budget planner
Move money from losing ads to winners and see what changes. An estimate, not a promise.
Estimate. Assumes each ad gets about 15% less efficient every time you double its budget, which is typical on Meta.
Break-even
What one order really earns you, and the most you can pay per sale.
Scaling
What a bigger daily budget does to your cost per purchase.
Monthly profit
What your ads leave you with after the ad bill.
History
Every audit you run is saved here, so you can see your account get healthier.
Health over time
Past audits
Account
Your plan, your details and the numbers Mentora uses to judge your ads.
Plan & billing
AI actions used
Your profile
Used to personalise your adviceYour numbers
With these, Mentora judges every ad against your real profit instead of the account average.
Break-even ROAS is 1 ÷ margin. At 65% margin, any ad under 1.54 ROAS loses money.
Your data
Exports are read in your browser. Only the audit results and ratings are saved, privately to your account.